ADVERTISING TODAY

These days advertising is wherever you live in the world, whether it is Pakistan, America or Australia. Even in rural city you will see advertising. Advertising can be done in several ways through newspaper , radio ,TV and billboard which is put up along the roadside,so it is unavoidable for the average consumer.

Advertising is a communication tool which plays a role in achieving the financial and commercial objectives of the companies concerned.

Since advertisements are for general public or a specific target group of users, they have a great value attached to them. The ads are designed in a way to exploit the weakness of masses. This aim is perfectly delivered by the help of renowned celebrities, players and perfect lifestyle, promises of a better love life or getting a new employment. One example of this is ‘LUX’ ad in which models are advocating the beauty soap as their secret beauty treatment.

In our time advertising has become a big business. There are scores of large companies, employing thousands of writers and artists and other experts, that specialize in the field of advertising. These firms design and manage publicity campaigns for everything from a toothpaste to an aeroplane. They do their work so thoroughly that people cannot ignore advertisements as long as they are awake. Early in the morning when you open a newspaper a lady showing all her teeth advises you to use a particular brand of toothpaste another young woman tells you that her beautiful complexion is the gift of this or that. When you switch on your radio set, you are again at the mercy of the advertisers. If you ride a bus or walk along the road, you are not away from the advertisements.

Go anywhere enter a cinema hall, a restaurant, a railway station, dozens of advertisements are all around you even in the darkness of night, you cannot look towards the horizon without finding blazing noon-signs everywhere. The T V has become the most powerful medium of advertisers. Sometimes one feels that T V has sold its soul to the advertiser. Millions and millions of rupees are spent every year on advertising. the manufacturers of cosmetics, cigarettes, clothes and medicines spend huge amount of money. The publicity of their products .advertisements are in a way useful. They keep the public informed about the products. It is also claimed that advertisements help improve the standard of things they introduce and promote. It is supposed that a firm which has spent millions of rupees on the publicity of its products will constantly try to improve them in order to retain its reputation. But the millions of rupees spent on advertising add to the prices of things. In the last analysis. It is the consumer who pays the price of advertisements.In a nutshell, it is rightly said that you cannot sale gold with advertisement. A precious thing like Gold requires the help of advertisement for its progressing sale. Advertising is one of the strong modifying forces behind our changing personal and social life.